Wedderspoon came to us during a major brand refresh with a clear mandate: create the photography and video assets that would support the new identity across digital channels. While the broader design system was being reimagined, our role was to help define the next chapter of the brand’s content. The website hero banner became the focal point, as it serves as the first impression for customers and sets the tone for the entire online experience.

We led a 2-day production that included one in-studio day and one lifestyle day on-location, working with a small, nimble crew. From casting and location scouting to creative development and editing, we built a cohesive set of web-first assets. Alongside the hero banner, we created hover-state product imagery that reveals close-up, textural moments of the honey, giving customers an immediate sensory glimpse into the richness of the product.